The first of its kind in Ireland, Easolief DUO is a pain relief tablet containing paracetamol and ibuprofen. While Allen Creative developed the branding, packaging and marketing materials for the initial launch, the current product claims far exceed those originally made in 2018. This prompted the decision to relaunch Easolief DUO in 2024.
As the new product claim was based on the power of the two main ingredients working together, our creative highlighted that Easolief DUO contains paracetamol and ibuprofen. Information was made easier for consumers to understand by updating the colour palette and messaging to a more simplified, stylised infographic.
As the carton design was not changing, we developed brighter, more engaging instore materials to make Easolief DUO stand out from its pain relief competitors.
For the product relaunch, we developed a full suite of Point of Sale materials that could be used in pharmacies nationwide. These consisted of vibrant and unmissable pink and electric blue showcards, posters, CDUs and window cubes.
We also created a 30 second television advert, radio advert, animated in-pharmacist screen adverts plus static and animated assets for use on all social media channels.
