Dogs Trust is Ireland’s largest dog welfare charity. In 2023, they asked us to create a visual style and campaign that would showcase dog welfare tips and guides for different times of the year. The brief was for a clear, simple and mainly digital campaign that would be engaging, easy to understand and appeal to dog lovers of all ages.
Our creative was based around building a character set that showcased the tips and instructions produced by Dogs Trust every month. Visualising these characters in a comic book style let us tell stories for each season and make learning enjoyable for every user, regardless of age.
A simple visual style also made it easy to deliver animation that worked exceptionally well on social media.
To give the campaign a distinct personality, we created the ‘Paws to Palm’ name and identity. Using the Dogs Trust colour palette, a main character was developed with whom users became very familiar. With this, we could deliver seasonal tips and instructions via digital and print, as well as producing fun colouring pages for junior dog lovers.