Solvotrin, an Irish healthcare development company, tasked us with creating an engaging marketing campaign for their innovative range of oral iron products, branded as Active Iron. Alongside the campaign, we developed a comprehensive brand toolkit to ensure consistency in messaging and design. The campaign was crafted to resonate with female consumers, presenting a friendly, accessible, and distinctive style while highlighting key benefits backed by extensive research.
The campaign required adaptability across various media platforms, including print, digital, consumer point-of-sale materials, informational resources, and templates tailored for both consumer and healthcare markets.
